Course Details

College Dubai Women's College
Department Business
Term Semester 1
Academic Year 2014-2015
Course Code BMGN-N490
Course Title Industry Project

Faculty and Contact Details

Instructors Location Ext Contact Hours
Tridib Chatterji C-30 492 4
I will usually respond to e-mails within 24 hours as long as they are sent during the week. For emails sent during the weekends, the earliest I will respond is by Sunday. If you need to see me outside of class, please send me a meeting request through the Outlook or Google Calendar calendar (or whatever calendar you are using) one day in advance.

Course Description

This course extends and deepens the Business skills and knowledge, which the student has gained through the degree program, by applying them to an actual workplace problem or opportunity. Students must develop, manage and complete a project chosen by them. The project must be pre-approved by the instructor. Students are expected to complete the project to a professional standard and within the project schedule established.

Learning Outcomes

On successful completion of this course, you will be able to:

    Write a proposal for the business project including;
  • The industry and the company you have chosen
  • A SWOT analysis of the industry (external) and company (internal)
  • A current issue being faced by the company or the industry
    Design a research plan to accomplish the project including;
  • Identifying all relevant and potential sources of research (both primary and secondary)
  • All the major areas to be covered including a schedule with timelines
3. Conduct primary and secondary research including;
  • Interviews within the company and the industry
  • Secondary sources such as the internet, government publications, journals, etc.
4. Produce a written report (6000 – 7,000 words) and orally defend research findings
  • Conclude how the findings of the research can be used in the industry
  • Make recommendations for the company based on the findings
  • Orally defend the report

Milestones and Phases

This course is an independent learning project and will include only introductory classroom instruction. The instructor and student will jointly set up milestones and deadlines based on the general requirements of the goals and the individual characteristics of the project. The instructor monitors the progress of the project and provides guidance and direction as required. The instructor’s approval and an interview with the student are required before proceeding to the next step. It is recommended that a grade be given upon the completion of each phase of the project.

Internal Issue and the Company

In groups of 3 or more, students choose a local UAE industry on which to focus, (depending on the available industries in the various emirates). Industries such as banking, oil, dates, telecommunications, hospitality/hotel, airline, medical, supermarket and agriculture can be used. Each group identifies a company in this industry with whom they will work closely, and identifies a current issue/problem that the company is experiencing. Such issues can be in any of the disciplines previously studied in the HD Business programs such as marketing, finance, human resources, organizational behavior, IT or production.

Students also conduct a competitive market study of the industry in order to determine the environment in which the company operates and how it can be improved. Some business environments offer numerous opportunities to conduct this project through a wide range of companies/industries to choose from. In such cases, students may choose a topic of interest prior to identifying it in a company/industry.

External Issue and the Industry

If lack of transparency and depth of information proves to be a challenge in the business environment/emirate, students can opt to do focus on external issues within the industry such as competition, environmental issues, labour issues, governmental issues, transport issues, technological issues or whatever else is prevalent at the time. In this case, it is expected that there would be a minimum of primary research and more available data through secondary research.

It is advisable that the industry, company and topic/issue be directly related to a student’s career interests in the business field.

Semester Schedule:

Week Learning Objectives Learning Activities %
Resources Assessment Item Deadline
1 LO 1-4 Discussion   BMGNN490 Coversheet    
2-3 LO 1 Project Proposal  including  SWOT Analysis 10 Supporting Notes; pg. 3-10 Proposal Guidelines SWOT Analysis SWOT Template Project type -  research Proposal  &SWOT Analysis End of Week 3
3-4 LO 2 Proposed Research Plan 20 Supporting Notes; pg. 11-16 Research Design Planning Research PlanTemplate Project type -  Research Plan End of Week 4
4-9 LO 3 Primary & Secondary research   Supporting Notes; pg. 17-34 Primary Research Question Types Questionnaire Design Secondary Research MR Limitations    
9-10   Exam (Research terminology and methodology)  40 Supporting Notes; pg. 17-34 Primary Research Question Types Questionnaire Design Secondary Research MR Limitations Exam End of Weeks 9-10
11-14 LO 1-4 Written Report 30 Supporting Notes; pg. 35-42 Successful Report Writing Writing a Literature Review Final Report; Formatting Final Report; Guidelines ReferencingGuidelines Written Report End of Week 14

The assessment schedule in the portal is here. The HCT grading structure is here.

Description of Assessment Items:

Projects and Assessments Overview
Project Proposal Research Proposal; Identify management research areas and techniques which you will eventually research in more detail
SWOT Analysis A SWOT analysis of the industry (external) and company (internal)
Research Design & Plan Identify all relevant and potential sources of research (both primary and secondary) including a schedule with time frames and responsibilities
Exam This will be a comprehensive exam on research terminology and methodology. Make sure that you understand the “Student Resources” guide.
Final Report


Research Paper; (6000 – 7,000 words) The purpose of the research report is to allow the students to carry out a self-managed piece of work that provides an in-depth investigation of a management issue relevant to the student’s own field of study or particular interest.

Course Resources

1. Student resource document (password) Link
2. Research and Citation Resources (Owl@Purdue) Link
3. APA Style (Owl@Purdue) Link
4. APA Formatting and Style Guide (Owl@Purdue) Link
5. APA Formatting - The Basics (Youtube Video) Link
6. Create a Bibliography (Office@Microsoft) Link
7. How to Create a Bibliography or Works Cited Page in Microsoft Word Link
8. How to Create a Reference Page and Citations in MS Word (PDF) Link
9. Citation Shortcuts: Using the Word Reference Tool Link

Blackboard Vista and Safe Assign

You need to keep a close eye on Blackboard. Your instructor will regularly upload the discussion topics/information material on various issues related to your course. You must complete the discussions/assignments/projects before the allocated date/time. All written assessments must be submitted by the assigned deadline using Safe Assign.

To avoid, plagiarism it is important for you to apply the Modern Language Association (MLA) standard of in-text referencing for any written work. If you need to know more about this referencing technique, please refer to:

Application of Big6

Students are required to apply Big6 information literacy concepts in completing their projects. For more information, refer to the Big6 template on your Black Board Vista Course Site or visit

Academic Honesty

All acts of dishonesty in any work constitute academic misconduct. Any violation of academic ethics will be unacceptable in this class. Students must always submit work that represents his or her original ideas and words. If any of the ideas or statements are not the student's original ones, all relevant sources must be cited. Ideas and statements that require citation are not only all hardcopy or electronic publications, copyrighted or not, but also all verbal and visual communication when the source of the cited information/content is clearly identifiable. In this course academic dishonesty may result in rejecting the student's work and giving no credit for that assignment, or giving a failing grade for the entire course.

To avoid plagiarism, students are required to submit all their assignments to Safe Assign on BB Vista before final submission. Please remember that HCT has ZERO tolerance policy towards cheating. If you have any questions related to Safe Assign, please consult with your instructor for clarification.

Deadlines Policy for Assessments and exams

All assessments must be submitted on the deadline at the set time in the appropriate format. Late submissions will have 5% deducted for each calendar day that they are late. After 5 days, the assignment will not be accepted and the student will receive zero for that assessment. It is the student's responsibility to solve any technical issues before the due date.

If a student is ill and misses a deadline, a medical note must be provided within 3 days. The student will be given a maximum extension equal to the number of days of documented illness based on teacher discretion. (for example, if a student is sick for 3 days, she will have a maximum of 3 days extra to submit her assignment). For group assessments, each situation will be considered on its own merits and the teacher will use their discretion.

If a student misses an exam or a presentation, she will receive zero. If a medical note is provided within 3 days of the exam date, an alternative assessment will arranged between the student and the teacher.

Attendance and Participation Policy

Participation is vital. Participation does not mean just being physically present in class. The lesson can only be dynamic and interesting if each student is there and takes an active part in class activities. When you are absent, it is your responsibility to find out about the work assigned at the class you missed by contacting your classmates. It is polite to let your teacher know why you have missed a class but you will still be marked absent.

Arriving to class within five minutes after class has begun is being late. Arriving after 5 minutes is considered absent for that period. This is also true if you are late returning from a break. You are also considered absent if you leave class and not return shortly after having been marked present.

For course grades that have a mark for Attendance, please see below on how the marks will be distributed:

Absence percentage
Absence with 0%-0.9%
Absence from 1.0% - 2.9%
Absence from 3.0%-3.9%
Absence from 4.0%-4.9%
Absences over 5.0% -9.9%
Absences 10% and over

Marking Guidelines

All of your written work will use the following guidelines. It is your responsibility as a student to read and understand what is required for each grade level. In addition, the MLA Style must be used for referencing.

Grade Assessment
A/A- A grade of "A" means that the work is judged to be of exceptionally high quality, going well beyond what is needed to be acceptable.  It is an excellent work with NO errors. "A-" level work shows originality, depth of thought, factual accuracy, and good logic, shows that student has met the entire requirement of the project in an excellent manner.
B/B+ A grade of "B+" means that the work is judged to be of high quality, going well beyond what is needed to be minimally acceptable.  "B" level work shows some of the same good qualities as "A-" level work, but not as consistently. (Maybe lacks originality, and is less deep and student has missed out on SOME important issues or work contains SOME errors)
C/C+ A grade of "C+" means that the work is acceptable--that is, it meets the basic standard of college level work in terms of relevance, factual accuracy, and logic.  "C" work is at the minimum acceptable level.
D A grade of "D" means that the work does NOT meet the standards for acceptable college level work, but it does exhibit some positive qualities that indicate that it deserves some credit for having been done.
F A grade of "F" means that the work is so weak that it does NOT earn college level credit or the work was not completed at all.

Required Reading

Every student is required to read and understand the following sections of the Student Handbook

1. Graduate Outcomes 4. Plagiarism
2. Attendance policy 5. Breaches of academic honesty
3. Cheating 6. Late submission of assessment items

It is your responsibility to understand & follow these policies - stating that you did not know about them is NOT an acceptable excuse!

If you are unsure about any of these policies, please see Student Services