What is a Case Study

A case study is a description of an actual situation where a decision has to be made or a problem to be solved. It can be a real situation that has actually happened. Most case studies are written in such a way that the reader takes the place of the manager whose responsibility is to make decisions to help solve the problem. In almost all case studies, a decision of some sort must be made.  

The following are a set of short guidelines to get you started. For a detailed case analysis document, go here.

Case Study steps

1. Read questions – usually they highlight dilemmas/problems – towards the end, they ask for solutions.
2. Read the case study – highlight the main points.
3. Link the main points to the questions/problems.
4. Work out solutions and link these to associated theories.
5. Use examples from the study as a back-up to the theories.

General Do's and Don'ts

1. Read questions carefully.
2. Look at the marks for each question.
3. Link allocated marks to quantity and quality. If a question is worth 5 marks, for example, you need to mention at least 5 different points for that question. The more information you give per point, the higher the chance that you will get full marks for that point (and the question itself).
4. Link answers to theory (paraphrase and reference).