This page has your assigned topics for Task 1 - Research Terminology and Skills in the final research project and links to approved research topics for the final research project.

You will use your approved research topic to conduct your research and write your final paper for the EBMGN-461 course.

Additional links are the Oral Defense schedule and the Final Report Oral Defense Schedule.

  • Topics Task
  • Approved Research Topics
  • Oral Defense Schedule
  • Final Report Oral Defense

Final Research Project: Task 1, Part 1 & 2

Four groups of two students and four groups of three students.

  Student Groups Topic 1 Topic 2
1 Maryam Adel, Hunoof Research strategies Management information systems
2 Amina, Hessa ME Research proposal How to use interviews to collect information
3 Salama, Maryam Nasr Data collection methods Diagrams that can be used to display visual information
4 Hessa Ahmed, Meera Sami Qualitative research (examples/tools) How questionnaires and surveys are used to collect information
5 Moza, Asma Quantitative research (examples/tools) Statistical tools used to summarise data
6 Aisha, Alia Secondary research (examples/sources) Resources for secondary information
7 Hessa MN, Reem Primary research (examples/sources) Meaning of research
8   Literature review How to display information collected by surveys and questionnaires (*)

Final Research Project: Research Topic

  Student Research Topic Notes Approved on
1
Alia Ibrahim The use of blackberry as a social media device for Emarati males and females between 15 and 30 years of age I will interview students and families and make some surveys to know how blackberry change lives and make people buzy all the time with the bb media tools such as bbm ( black berry msn ) , face book App , twitter App, google talk , msn live , yahoo msn and what's up ( for apple users) and much alot things to discuss in details Approved on Feb 22th
2
Amina Husain "The use of Twitter and Facebook in business in Dubai" Amina will interview/survey companies in Dubai to see in what ways they are using Twitter/Facebook to increase their reach in terms of marketing, increase sales, communication, etc (companies such as Du), solving problems. Comparision with US companies and their use of Twitter/Facebook. Approved on Feb 27th
3
Asmaa Yousuf "Emirati business women: past and present"


Second approved topic:

"Business Differences between present-day Emirati businesswomen of two age groups - 20-35 and 45-70"
Primary research - interviews of 5 Emirati businesswomen (prior to 1970) and survey of 50 current businesswomen (or 5 interviews) and a discussion of the differences in reasons, attitudes, methods, government support, etc. Secondaty research will involve finding out characterisitics of successful women entrepreneurs, entrepreneurs in the Gulf, government support of businesses, the current business climate, etc.

New topic:

Primary research - interviews of 5 Emirati businesswomen (45-70 age group) and survey of 50 current businesswomen (or 5 interviews) and a discussion of the differences in reasons, attitudes, methods, government support, etc. Secondary research will involve finding out characterisitics of successful women entrepreneurs, entrepreneurs in the Gulf, government support of businesses, the current business climate, etc.
Approved Feb 26

Second topic approved March 12, 2012
4
Ayesha Mohamed How important is using e-business tools to grow your online business for Emiratis between 20 - 40 years of age Interview between 5-10 Emirati Emirati entrepreneurs for primary research Approved on Feb 27th. Changed the number of interviewees from 10 to 5 on 4/30
5
Hessa Ahmed "Comparison between Ebay and souq.com in terms of e-commerce and auction portals" Secondary data - will involve online auctions, e-bay and souq web sites, trust mechanisms, revenue, shipping, customer feedback, listing products, buyer seller interaction, etc; Ebay 10-K. Primary research will involve interviews with the management of souq.com Approved on Feb 27th
6
Hessa Mohamed Addiction to computer and smartphone usage among Emiratis between the ages of 20-35 Hessa's lit review will include studies on electronic addiction and facts/figures worldwide which she will compare and contrast with her Emirati population Approved on Feb 22th
7
Hessa Mudharrab "A study of private/pu blic school Emirati students and differences in their capabilities" Hessa will take a look at school students in public and private schools, do interviews and find out what the differences are in educational levels, hopes, dreams, future education, etc. Secondary research will include newspaper/journal articles on the future of public education and government plans. Hessa will find out what the differences are in educational techniques across at least 4 public and 4 private schools Approved on Feb 15th
8
Hunoof Abdulla "Uses of social networking in businesses in Dubai" From Hunoof:

Am going to talk in general about the social media, I am going to do a survey and different interviews; the interview will help me to assign which tool been used mostly by the companies to advertise and promote their business and product, and the survey will help me to assign which tool most of the people prefer to use or which tool they would prefer the companies to use in order to communicate, ask frequent questions, know what they offering new etc
Approved on Feb 19, 2012

Topic changed from media companies to businesses
9
Maryam Adel "Online Shopping trends within the Emarati 20-30 age group in Dubai" The very first topic to be approved. Well done! Approved on Feb 12, 2012
10
Maryam Nasr "Online versus offline marketing trends" Maryam will do at least 5 interviews with marketing/advertising companies in Dubai to understand what the trends are in terms of online/offline marketing. Her secondary data will include articles from all over examining online advertising trends and revenues generated through this medium and examining this issue from all angles Approved Feb 21
11
Meera Sami "Comparision of public housing of Dubai and Sharjah Emirates" Comparison of the housing programs between the two Emirates - housing quality, services, application process. The SZHP will be used as another benchmark but only through secondary sources. Primary research will involve interviews and/or surveys with publich housing residents of Dubai and Sharjah and also applicants for public housing. Approved Mar 1
12
Mooza Abdulla "Monetizing blogs and trends in the UAE" Secondary research will involve finding out all aspects of a blog can be monetized (eg Google Adwords), SEO, the history of monetization, platforms which yield the highest revenue, blogs that make the most money etc. Primary research will be to interview 5-10 bloggers based in the UAE, especially those that monetize their blogs. Interview will focus on how they monetize, success rate, yield per blog, etc. Approved Feb 26
13
Reem Mahboob "Dubai Metro and improvement of services" Primary research - survey 100 daily metro customers plus interview 2 RTA senior officials on the DM and services offered andf their comparision of DM with the rest of the other metros. Secondary research - investigation of metros worldwide, services offered, customer service, etc Approved Mar 12
14 Salama Sultan An examination of the Healthy Eating (Breakfast) campaign at DWC and comparision with ZU and AUD Salama will survey up to 200 DWC students to understand what the student needs are in terms of healthy eating such as what they eat for breakfast, are they interested in healthy foods, what they think of DWC's campaign. She will also interview officials at ZU and AUD to understand what their position on this topic is. Secondary data will examine healthy eatiung and foods in universities across the world. Approved Feb 21

Oral Defense Schedule

  Student Mar 19, Monday March 22, Thursday
Time
1
Alia Ibrahim    
10:30
2
Amina Husain    
11:00
3
Asmaa Yousuf    
11:30
4
Ayesha Mohamed    
12:00
5
Hessa Ahmed    
12:30
6
Hessa Al Rahma    
1:00
7
Mooza Abdulla    
1:30
8
Hessa Al Mudharreb    
11:00
9
Hunoof Abdulla    
11:30
10
Maryam Adel    
12:00
11
Maryam Nasr    
12:30
12
Meera Sami    
1:00
13
Reem Mahboob    
1:30
14
Salama Sultan    
2:00

Key:

  Scheduled for Oral Defense
  Scheduled for peer grading

 

Old Oral Defense Schedule

  Student Mar 19 Mar 20 Mar 21 Mar 22
Time
1
Alia Ibrahim        
11:00
2
Amina Husain        
11:30
3
Asmaa Yousuf        
12:00
4
Ayesha Mohamed        
12:30
5
Hessa Ahmed        
2:00
6
Hessa Al Rahma        
2:30
7
Hessa Al Mudharreb        
3:00
8
Hunoof Abdulla        
3:30
9
Maryam Adel        
9:00
10 Maryam Nasr        
9:30
11 Meera Sami        
2:00
12 Mooza Abdulla        
2:30
13 Reem Mahboob        
3:00
14 Salama Sultan        
3:30

 

Final Report Oral Defense Schedule

This is a 'must pass" component of the course so please make sure that you are prepared and can demonstrate expertise in your research topic and report.

  Student
June 3, Sunday
June 4, Monday
June 7, Thursday
Time
1
Alia Ibrahim    
11:00
2
Mooza Abdulla    
11:30
3
Asmaa Yousuf    
12:00
4
Ayesha Mohamed    
12:30
5
Hessa Ahmed    
11:00
6
Hessa Al Rahma    
11:30
7
Hessa Al Mudharreb    
12:00
8
Hunoof Abdulla    
12:30
9
Maryam Adel    
1:00
10
Maryam Nasr    
10:00
11
Meera Sami    
10:30
12
Amina Husain    
11:00
13
Reem Mahboob    
11:30
14
Salama Sultan    
12:00

Key:

  Scheduled for Final Report Oral Defense
  Free time