Domestic violence is one of the most prevalent types of violence. Although no precise study presents the proportion of violence in our society, its impact began to emerge in concrete terms which urges all parties in the society take a serious move to prevent the spread and restore what can be fixed.

The Dubai Foundation for Women and Children has launched a marketing competition at the local universities to come up with different marketing tools and ideas to educate people about domestic violence, child abuse and human trafficking.

Students are requested to design and execute the awareness campaign that they select to promote any of the categories served by DFWAC: domestic violence, child abuse and human trafficking.

The full brief for the project is here.

Objectives

1. Students will gain knowledge, skills and psychological support on how to prevent against violence
2. Learn how to create a full marketing campain

Instructions

1. You will form groups of 7 students. The EBMGN461 class will have two teams of students.
2. Read and understand the full brief of the project. Gain an above average understanding the issues surrounding domestic violence, child abuse and human trafficking.
3. Meet with your instructor to discuss your action plan after understanding the brief. Action plan should have dates for submission of all deliverables.
4. Register with organization
5. Create a marketing brand for the campaign.
6. Create a full marketing package - radio scripts, video scripts, print adverts, photos and stationary items.
7. Create branding and promo materials - roll up banners, posters, back drops - nomadic display unit, and charity box.
8. You will also be required to schedule a field trip to visit the domestic violence shelter in Dubai to learn and understand your subject matter.

Time Frame

This project will be approximately 9 weeks long ending on March 30. All material must be submitted by then to the agency. Before submission, all materials must be approved and signed-off by your instructor

Deliverables

1. Marketing brand for the campaign.
2. Full marketing package - 3 3-second radio scripts, 3 3-second video scripts, print adverts, photos and stationary items.
3. Branding and promo materials - roll up banners, posters, back drops - nomadic display unit, and charity box.

Resources

1. Comtech - for audio and video resources
2. Dubai Foundation for Women and Children
3. Case studies and videos on the Internet
4. Domestic Violence shelters in Dubai

Assessment

This project will be worth approximately 40% of the total course grades for EBMGN461. It will have the following assessments:

1. Action plan. Group assessment. (10%)
2. Marketing package submission - (30% Group and 30% Individual)
3. Instructor meetings - preparedness of group and individual (15%)
4. Peer assessment of teamwork (15%)

All assessments will be marked based on the QUALITY of output. Groups will also be ranked based on their delivery. Any group selected for First, Second or Third places will be awarded an "A" for this project.

Please read and understand the following general assessment criteria:

Grade

Assessment

A

Group has consistently been on track with deadlines and is fully prepared for meetings and deliverables. Group output is consistently excellent and real learning is taking place. Communication with stakeholders is professional, timely and meaningful. Group is extremely proactive and solves problems in an outstanding manner. Offers solutions rather than problems. Closes feedback loop.

Individual is fully engaged with the team and team's mission. Contributions by the individual to the team effort is outstanding and the team is fully benefited by the indivdual's participation. Individual is extremely proactive and solves problems in an outstanding manner. Offers solutions rather than problems.

B

Group is usually on track on track with deadlines and is generally prepared for meetings and deliverables. Group output is usually quite good but not consistently excellent and learning is taking place. Communication with stakeholders is generally professional, timely and meaningful but not outstanding. Group is generally proactive and solves problems in an above average manner. Offers solutions rather than problems although instructor intervention is sometimes required. Sometimes closes feedback loop.

Individual is generally engaged with the team and team's mission. Contributions by the individual to the team effort is above average and the team is fully benefited by the indivdual's participation.Individual is generally proactive and solves problems in an above average manner. Offers solutions rather than problems although instructor or team intervention is sometimes required. Sometimes closes feedback loop.

C

Group is sometimes on track with deadlines and sometimes prepared for meetings and deliverables. A lot of deadline negotiation takes place however the group delivers material that meets the requriements of the project. Group output is average but not consistently above average and learning is taking place. Communication with stakeholders is not always professional, timely or meaningful. Group is not very proactive in solving problems and waits for instructor intervention. Offers more problems than solutions and instructor intervention is usually required. Sometimes fails to close feedback loop.

Individual is sometimes engaged with the team and team's mission. Contributions by the individual to the team effort is average and the team is not always fully benefited by the indivdual's participation. Individual is not very proactive in solving problems and waits for instructor or team intervention. Offers more problems than solutions and instructor or team intervention is usually required. Sometimes fails to close feedback loop.

D

Group is not on track on track with deadlines and is usually not prepared for meetings and deliverables. A lot of deadline negotiation takes place and the group fails to deliver some materials that meet the requriements of the project. Group output is below average with instructor intervention necessary to produce output. Communication with stakeholders is not professional, timely or meaningful. Group is not proactive in solving problems and waits for instructor intervention. Offers problems and very few solutions and instructor intervention is required more often than not. Fails to close feedback loop.

Individual is not engaged with the team and team's mission. Contributions by the individual to the team effort is below average and the team has to work harder to make up the efforts of the individual. Team complains to the instructor about lack of performance of the individual. Individual is not proactive in solving problems and waits for instructor and team intervention. Offers problems and very few solutions and instructor and team intervention is required more often than not. Fails to close feedback loop.